Online Video Marketing

Online video is a great way to distinguish yourself from the competition. It is also one of the best ways to engage your target customer audience and hold their attention. From online commercials, to webisodes, to viral videos, the possibilities are endless. We can consult you on how to create and distribute your own videos, or we can do it for you!

Not Just the Same Old Thing

99% of videos created to serve a business or marketing function are simply awful. Usually its someone standing in front of a camera. Single frame. No editing. Droning on about how great their company, product, or service is. No one is going to watch even 30 seconds of that. It is a waste of your time and your potential customers. Video is as much of an art form as it is a science. Differentiate your brand with a beautiful video campaign created by the experts at E3.

What Does Online Video Do?

Online videos are designed to accomplish four things in your online marketing plan:

	Improve SEO Search engines prefer sites with rich media content on their pages, such as videos, graphs, or tables. This is because the search algorithms identify video enabled sites as “more relevant” to a searchers request than a site without. Think of it; if you searched for “how to fix a sink”, wouldn’t you rather get a site with a how-to video rather than just text? Or better yet, both?
	Expand Reach Video is one of the top media items shared on social outlets like Facebook and Twitter. By creating a video that is both informative and entertaining, a business can virally spread marketing messages throughout the social media environment and blogosphere.
	Retain Visitors Visitors spend more time on sites when they are watching a video. When people spend a lot of time on your site, Google thinks it’s more important, and thus ranks it higher on search engines. Not only that, but the eyes continue to scan the surrounding page areas even while watching the video. Meaning advertisements, links, messages, or other marketing content can be displayed in the visitors peripheral vision areas.
	Educate Them When someone is watching a video, you have complete and total domination of their attention. If you make sure your videos are short, awesome, and to the point, you can keep them entertained while you communicate your marketing messages. Everybody wins!

What Types of Videos Does E3 Create?

While your particular video is completely customized to streamline with your brand and your business, in general, video media can be categorized into a few product types that we specialize in developing. These include:

Product/Service Concept
Customer Testimonial
Portfolio Reel
Recruitment
Brand Culture Awareness

Online Video Production Services

E3 employs a proven method to create videos that are both entertaining and informative. Our process involves:

Interviewing your business to learn about your marketing message and target audience. What is this video designed to accomplish? With who? And why? What do you want to viewer to feel, on an emotional level, when they watch your video?
Development of storyboards, scripts, and shot lists which we submit for approval to ensure we’ve got your vision nailed down.
Creative consulting and content assessment to make sure your video maximizes your target audience’s experience and your marketing ROI. Let our experience guide you.
Extremely high quality video production using cinema quality equipment and editing software to create stunning visuals and beautifully crisp audio.
Review of the rough edit to see if the content, dialogue, and b-roll is in line with your vision.
Polishing up of the final edit, where we implement your feedback, add motion and title graphics, and clean up resolution or other issues.
We then a send a link where you can download your 1080p HD video file. We also keep a backup of all your footage archived with us just in case you ever lose it. Or to help create your next video!

Sometimes your business needs a little more than just producing the videos. We also help distribute, integrate, and embed your videos onto your site and others to maximize the value of your investment.